The Marketing Hype of Cicadas

Photo by Michael Kropiewnicki / courtesy of Pexels

Imagine you stay underground growing and developing, literally lying in wait for the right time to emerge from your cocoon. Seventeen years later and your time has finally come. An entire generation emerges from the underground. It’s the biggest party of your life — the only party of your life. You have just a few weeks to feast, mate and then lay your eggs before your life ends.